Resync Deliveries - Brand Clarity Consultation Testimonial
Recently I was approached by Helen from Resync Deliveries. An amazing inspiring lady who started her new business in February, providing an eco-friendly delivery service on bike to local residents. Resync Deliveries is driven by Helen’s passion for sustainability, reducing the carbon footprint, plastic use, food miles and impact of using parcel delivery and logistic companies. Especially during the pandemic this last year, there was an even bigger impact on small retailers losing business to online giants and supermarkets.
Helen can resonate with her customers; due to the frustrations she had working long hours in her previous job and not being able to get to her favourite Olney shops in time. She has found a way to support local retailers, build a community within the MK46 postcode and give local residents the opportunity to still buy local when they have a busy lifestyle. Helen is doing an amazing job, building collaborations with local retailers and providing them a way to deliver to their customers, but using an eco friendly cargo bike.
Although Helen was doing well setting up her business in February, she felt she was lacking a focus in her marketing to make it clear what she wanted to say and how to get to her goal. We had a Brand Clarity consultation, and I presented my vision and guidance a couple of weeks later. I helped clarify what her USP was / Helen’s magic, a breakdown of the customers and collaborations to focus on. Narrowed down the brand values that were most important and this all provided me with a vision for Helen’s branding going forward. It’s amazing how having clarity on your business and getting the right feeling can do wonders for your confidence and makes marketing so much easier.
Helen has now got focus, a new improved colour scheme and vision for Resync Deliveries and I was delighted to receive this testimonial:
“I would like to thank you for the support you have given me over the last month or so. As a new so-called entrepreneur I was aware that branding and social media were important, but I had also had some excellent business training based around “boot-strapping” a new business (ie spending as little cash as possible). So when I came to you with a 5 months’ old business, I had a 2-colour logo which I had designed on word and had already revised several times! My social media messaging was confused, and I was getting lost in my long list of jobs to do.
Melody, with your help and inspiration, I am now producing professional looking social media posts which I am publishing with a steady consistency. I have a fresh new logo, and branding which truly stands out both online and when I am out and about. My followers on social media have steadily increased and that is starting to translate to increased sales and partnerships. In a nutshell, you have helped me to understand the value and connectivity of branding, to what I am trying to achieve with my business.
You have made the frustratingly difficult tasks, achievable!
I fully admit to having been sceptical when we first met and concerned that I was paying out good money for something mystical and tangential, however the reality has been that you have helped me step up to the next stage of my business journey. I now have a greater business confidence and professionalism. Your branding service is definitely great value for money!!”
